How to Make Gooey S’mores Rolls in the Oven Fast

Indulging in these Gooey S’mores Rolls is like taking a bite of a warm, toasted campfire memory right in the comfort of your kitchen. This recipe captures the nostalgic essence of traditional s’mores—melted chocolate, gooey marshmallows, and crunchy graham crackers—and wraps them in a soft, buttery pastry. It is the perfect cozy treat for chilly evenings or a fun weekend baking project that brings the whole family together.

Quick Facts / Recipe Snapshot

Preparing these Gooey S’mores Rolls is surprisingly fast, requiring only about 15 minutes of hands-on prep time and 12 minutes in the oven. This recipe yields eight decadent rolls and falls into the easy difficulty category, making it accessible for novice bakers. The cost is very budget-friendly, utilizing pantry staples like chocolate chips and marshmallows to create a high-impact dessert.

What Is a S’mores Roll?

A Gooey S’mores Rolls creation is a modern twist on the classic American campfire dessert, utilizing a dough base—typically crescent rolls or sweet dough—to encase the traditional fillings. Unlike a standard s’more, these rolls offer a warm, pillowy texture that contrasts beautifully with the molten chocolate and airy marshmallow interior. The result is a self-contained pastry that is much less messy than the original but just as satisfying.

Origins & Inspiration

The inspiration for these Gooey S’mores Rolls stems from the modern American “hybrid dessert” movement, where classic flavors are reimagined in new formats. While the traditional s’more has roots in early 20th-century scouting traditions, this pastry version draws from the convenience of oven-baked crescent snacks. It reflects a cultural shift toward easy, semi-homemade treats that prioritize flavor and texture without requiring hours of labor-intensive preparation.

Why You’ll Love This Recipe

You will absolutely adore how the Gooey S’mores Rolls achieve the perfect balance of textures, from the flaky outer crust to the silky, melted center. The combination of semi-sweet chocolate chips and toasted marshmallow creates a rich flavor profile that isn’t overly sweet but feels incredibly indulgent. Because it uses simple ingredients, you can satisfy a sudden dessert craving in less than half an hour with minimal cleanup.

Ingredients & Notes

  • 1 tube (8 oz) Refrigerated Crescent Roll Dough – Look for high-quality buttery varieties.
  • 1/2 cup Semi-Sweet Chocolate Chips – Dark chocolate also works for a richer taste.
  • 1/2 cup Mini Marshmallows – These melt more evenly than the larger versions.
  • 1/4 cup Graham Cracker Crumbs – Fine crumbs stick better to the dough surface.
  • 2 tbsp Unsalted Butter, melted – Used for brushing the tops for a golden finish.
  • 1 tsp Ground Cinnamon – Optional, but adds a lovely warmth to the graham flavor.

Step-by-Step Instructions

  1. Preheat your oven to 375°F (190°C) and line a large baking sheet with parchment paper to prevent sticking.
  2. Unroll the crescent dough and separate it into the pre-cut triangles, laying them flat on your work surface.
  3. Sprinkle a generous tablespoon of graham cracker crumbs over each triangle, pressing lightly so they adhere to the dough.
  4. Place a small handful of chocolate chips and several mini marshmallows at the wide end of each dough triangle.
  5. Carefully roll the dough from the wide end toward the point, tucking in any escaping marshmallows as you go.
  6. Arrange the Gooey S’mores Rolls on the baking sheet, ensuring there is enough space between them for slight expansion.
  7. Brush the tops of each roll with melted butter and sprinkle the remaining graham cracker crumbs over the top.
  8. Bake for 10 to 12 minutes or until the pastry is a beautiful golden brown and the marshmallows are starting to peek through.
  9. Remove from the oven and allow to cool for at least five minutes before serving to let the chocolate set slightly.
Toasted Smores crescent rolls
Delicious S’mores roll-ups

Tips for Perfect Gooey S’mores Rolls Every Time

To ensure your Gooey S’mores Rolls turn out perfectly, avoid overstuffing the triangles, as too many marshmallows will cause the dough to burst open prematurely. Using a silicone baking mat or parchment paper is essential because the melted sugar in the marshmallows can become very sticky when hot. For the best flavor, always use fresh marshmallows; older ones don’t melt as smoothly and can become grainy when exposed to high heat.

Variations, Swaps & Add-Ins

If you want to customize your Gooey S’mores Rolls, try adding a thin layer of peanut butter or hazelnut spread before adding the chocolate chips for a nutty twist. You can also swap the traditional chocolate chips for white chocolate or butterscotch chips to change the sweetness profile. For an extra crunch, finely chopped toasted pecans or walnuts can be sprinkled inside the rolls along with the graham cracker crumbs.

Ingredient Spotlight

The graham cracker is the unsung hero of the Gooey S’mores Rolls, providing a honeyed, toasted flavor that cuts through the richness of the chocolate. These crackers were originally developed in the 19th century as a health food, but today they serve as the essential textural base for many American desserts. Their slightly gritty texture and unique malted flavor are what truly define the s’mores experience in every single bite.

Serving Suggestions (Presentation & Plating)

When serving Gooey S’mores Rolls, presentation is key to enhancing the dessert experience. Place the warm rolls on a wooden serving board for a rustic, campfire feel, and dust them lightly with powdered sugar for a professional finish. You can also drizzle extra melted chocolate over the top in a zig-zag pattern to make them look as though they came straight from a boutique bakery.

Best Sides to Serve With Gooey S’mores Rolls

While these Gooey S’mores Rolls are a powerhouse on their own, they pair beautifully with a side of fresh sliced strawberries or raspberries to provide a tart contrast to the sugar. A small scoop of cold vanilla bean ice cream on the side can also turn these rolls into a sophisticated plated dessert. The temperature difference between the hot roll and the cold cream creates a delightful sensory experience.

Flavor Pairing & Beverage Match

The rich, toasted notes of the Gooey S’mores Rolls go exceptionally well with a cold glass of whole milk or a steaming mug of dark roast coffee. For a more festive occasion, consider serving them alongside a warm spiced apple cider or a creamy hot chocolate to double down on the cozy vibes. The bitterness of coffee or tea helps to cleanse the palate after each sweet, chocolatey mouthful.

Make-Ahead & Storage Guide

You can prepare the Gooey S’mores Rolls up to a few hours in advance by rolling them and keeping them chilled in the refrigerator until you are ready to bake. If you have leftovers, store them in an airtight container at room temperature for up to two days. To regain that fresh-from-the-oven texture, reheat the rolls in a toaster oven or air fryer for two minutes until the chocolate softens again.

Homemade S’mores Treat
Easy S’mores snack rolls

Budget & Pantry Strategy

Maximizing your budget for Gooey S’mores Rolls is easy when you buy store-brand crescent rolls and marshmallows, which perform just as well as name-brand versions. Keep an eye out for sales on chocolate chips during holiday seasons and stock up, as they have a long shelf life in the pantry. Using leftover graham cracker crumbs from a pie crust is another great way to minimize waste and save money.

Scaling for a Crowd

To scale the Gooey S’mores Rolls for a large party or family gathering, simply double or triple the ingredients and use multiple baking sheets. You can bake two sheets at once by rotating them halfway through the cooking time to ensure even browning. These rolls are excellent for crowds because they are easy to grab and eat without needing forks or plates, making them ideal for casual mixers.

Weeknight Workflow Planner

For a seamless weeknight dessert, have your graham crackers already crushed and stored in a small jar in your pantry. You can assemble the Gooey S’mores Rolls while your dinner is finishing in the oven, then pop them in as you sit down to eat. By the time you are done with your main course, the rolls will be warm and ready to enjoy as a quick reward for a long day.

Kids & Family Friendly Adaptations

Children love helping to assemble Gooey S’mores Rolls, especially the task of sprinkling the chocolate chips and rolling up the dough. To make them even more kid-friendly, you can use colorful fruit-flavored marshmallows or add a few rainbow sprinkles inside the rolls for a “unicorn s’mores” version. It is a fantastic way to introduce young children to basic baking skills in a safe and rewarding way.

Troubleshooting & Fixes

If your Gooey S’mores Rolls are leaking too much marshmallow, try sealing the edges of the dough more firmly by pinching them together before baking. If the bottoms are browning too quickly while the tops are pale, move the baking sheet to a higher rack in the oven. For rolls that seem a bit dry, a quick brush of honey or simple syrup right after baking can add moisture and a beautiful shine.

Cultural or Seasonal Context

The Gooey S’mores Rolls are a quintessential autumn treat, often associated with the first crisp nights of the year and backyard fire pits. While they are popular year-round, they hold a special place in American culture as a symbol of summer’s end and the beginning of the cozy indoor season. They provide the emotional warmth of a campfire without the need for an outdoor setup or favorable weather conditions.

FAQs

  • Can I use puff pastry instead of crescent dough? Yes, puff pastry works well, but it will result in a much flakier, taller roll that requires a few extra minutes of baking.
  • How do I prevent the marshmallows from disappearing? Avoid over-baking, as marshmallows eventually melt into a liquid sugar that can be absorbed by the dough.
  • Is there a vegan version? You can find vegan crescent dough and use vegan marshmallows and dairy-free chocolate chips for a delicious plant-based alternative.
  • Can I freeze these? It is best to freeze them unbaked; simply roll them up and freeze on a tray before transferring to a bag, then bake from frozen.

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Gooey S’mores Rolls

Homemade S’mores Treat

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These Gooey S’mores Rolls are a warm, flaky, and decadent twist on the classic campfire treat, featuring melted chocolate and toasted marshmallows.

  • Author: Luna
  • Prep Time: 15 minutes
  • Cook Time: 12 minutes
  • Total Time: 27 minutes
  • Yield: 8 rolls
  • Category: Dessert
  • Method: Baking
  • Cuisine: American
  • Diet: Vegetarian

Ingredients

Scale

1 tube (8 oz) crescent roll dough

1/2 cup mini marshmallows

1/2 cup semi-sweet chocolate chips

1/4 cup graham cracker crumbs

2 tbsp unsalted butter, melted

Instructions

1. Preheat oven to 375°F (190°C) and line a pan with parchment.

2. Separate dough into triangles and sprinkle with graham crumbs.

3. Place marshmallows and chocolate chips at the wide end.

4. Roll the dough tightly from the wide end to the point.

5. Brush with melted butter and top with remaining crumbs.

6. Bake for 10–12 minutes until golden brown.

7. Cool for 5 minutes before serving hot.

Notes

Use fresh marshmallows for the best melt.

Store in an airtight container for up to 2 days.

Reheat in an air fryer for 2 minutes to restore crunch.

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